Sealand Gear are a new partner to FNB Wines2Whales. The Cape Town based lifestyle brand shares values with the mountain biking community and sees great potential for upcycling old cycling industry products.
“What we noticed first, upon speaking to the FNB Wines2Whales team and our fellow suppliers, is the shared valued” Sealand Gear CEO Adrian Hewlett stated. “Everyone involved loves the outdoors, is passionate about nature, about maintaining a healthy lifestyle and of course about mountain biking. This ties in perfectly with who we are at Sealand.”
“One of the first things we noticed about an event like FNB Wines2Whales is the vast amount of branding. Branding that has a natural lifespan. At Sealand Gear we pride ourselves on our ability to upcycle fabrics like the wraps which cover the start/finish arch and the start chute” Hewlett explained. “We hope, in the years to come, to turn the old FNB Wines2Whales branding into beautiful backpacks, duffle bags and totes.”
The Sealand team were happy to share in the ‘gees’ of the event and Hewlett rode the FNB Wines2Whales Pinotage with Aaron van Schaik as part of Sealand’s collaboration with Ciovita. “It’s the third time I’ve had the pleasure of riding the FNB Wines2Whales” Hewlett revealed. “But I must say I really enjoyed the Switchback route in particular. The views were absolutely fantastic and it was definitely the best of the three editions I’ve done!”
“Aaron and I also stayed in luxury tents, which was also a first for me” he added. “It was definitely worth it and made the riding more pleasurable, having had a better night’s sleep than I managed in the standard tents.”
The Ciovita x Sealand competition is a more equitable representation of the brand’s current collaboration. Cyclists don’t need to be taking part at FNB Wines2Whales to enter the competition even. Click on the image below to enter.